Google Adwords Consulting Services

We follow the best practices in the industry and cover a wide variety of subjects:

How many campaigns and ad groups should you create?
What are different ways of targeting customers by location?
How do you find high-quality keywords?
How can you improve your quality score? (And what is a quality score anyway?)
How can you get started with pay-per-click Facebook advertising?

For information about all of these topics, and many others, please contact us right away.

What we can assist you with

MICROSOFT ADCENTER

Microsoft adCenter is Microsoft's search engine and content match advertising platform. Ads show up on Microsoft sites, including the search engine Bing, the MSN network, and Hotmail. In early 2010, Microsoft and Yahoo reached an agreement to use the Bing search engine to power search results on Yahoo properties, and to use Microsoft adCenter as the advertiser interface to advertise in these search results.

YAHOO! SEARCH MARKETING

Yahoo is the second most popular search engine behind Google with millions of searches performed every month. Advertisers can reach their audience in Yahoo’s search engine results by purchasing keywords with sponsored pay per click (PPC) listings through Yahoo Search Marketing. Basically advertisers can select keywords that they wish to bid on, select a bid amount, create ad copy and choose a landing page to direct traffic to from their website. The advertiser is then charged for each click received, based upon the maximum value of the selected bid price.

GOOGLE ADWORDS ADVERTISING

Search marketing ads are seen by millions of people every day: each click only costs advertisers pennies on the low end and a few dollars on the high end — this is where the phrase pay-per-click (PPC) comes from. Ads can also be placed on other search networks (especially Yahoo and Microsoft) as well as on affiliated search and content network sites.

PAY PER CLICK ADVERTISING

Pay per click (PPC) allows advertisers to bid on targeted keywords on major search engines such as Google, Yahoo and Bing in order to drive relevant traffic to their websites via click-throughs. Effective pay per click campaigns begins with the account build, followed by landing page selection/creation and then the ongoing campaign

PAY PER CLICK OPTIMIZATION

You’ve built your website, launched your campaigns, improved your Quality Scores, and met your revenue goals. Great start, but the reality of pay-per-click (PPC) advertising means that you’re not finished. In fact, PPC optimization is a process that never ends. In order to maintain performance, it’s important to perform ongoing maintenance on your campaigns.

FACEBOOK

Facebook, the social networking giant, is one of the only sites in the world with traffic comparable to Google’s. This is exciting for direct response advertisers: Facebook is arguably the first self-service CPC network to come along after AdWords, Yahoo and MSN that has the ability to deliver quality traffic on a comparable volume scale. In this series of tutorials, we’ll provide tips and tricks to help ensure social media advertising success.